Get data-driven clarity on what’s working (and what’s not) in your lobby, garden, breakfast area or any other public space. Traditionally hoteliers have relied on intuition for decisions on where to invest. The Hotel Twin can provide hard data to support these decisions.
For example, the twin might show that the cozy library room is barely visited by guests, whereas the small garden patio is always occupied in the afternoons.
Your guests vote with their feet! They tell you clearly what services they value most and the Hotel Twin let's you see what they really value. No more anecdotes or trying to make critical business decisions based on gut instinct - use real data on real guest behaviour.
Our platform flags issues early helping you fix problems before they affect reviews or revenue. A single maintenance issue can be devastating - a small team may not catch it early amid their other duties and your guests will be quick to note it in their reviews.
By integrating with your Building Energy Management System (BEMS) the Hotel Twin brings all this data together on a single 3D map of your hotel, providing everyone from your staff, service engineers and external contracts absolute clarity on where the issues are.
Further, the historical analytics allows you to see clusters of issues over time, helping identify the root cause of persistent maintenance issues.
By catching faults early and mapping them visually, Hotel Twin helps you avoid emergency call-outs and last-minute room closures, both of which can strain already tight budgets.
One of your key selling points is personalised service, but with a lean team that can be especially challenging. The Hotel Twin can save time and stress with real-time occupancy data, automated alerts, and AI-powered summaries. It can be your extra team member, working tirelessly in the background, with 24/7 view of your hotel and helping your team anticipate guest needs. This allows you to scale back lighting or heating in empty spaces without compromising service, a simple way to control utility bills in older, less efficient buildings.
With a view across all your public spaces, you team can see at a glance where your guests are and help your team respond dynamically.
And this real-time data is captured so you can see real data on historical trends - guest behaviour patterns - ensuring your staffing and amenities are aligned with guest desire.
Individual hotels often operate in isolation without a clear sense of how they stack up against competitors. The Hotel Twin provides industry-level benchmarking that was previously out-of-reach for independents.
Access to such collective intelligence means independent hotels can proactively adapt to trends rather than lag behind larger chains that typically have more market research. Compare your space utilisation and energy consumption to similar properties, so you can find operational cost gaps, not just customer experience gaps.
You may not have time to dig into spreadsheets or set up complex dashboards. The Hotel Twin is here to help, with Maria, our built-in AI Agent. Maria can support an ad-hoc data queries or analysis (questions like “When’s my breakfast busiest?”) and give instant, plain-English answers. This lowers the barrier for smart, data-driven management, allowing even the smallest boutique hotel to punch far above its weight.
The TwinLabs.ai Hotel Twin solution plugs directly into your existing CCTV and Building Energy Management setup. No new sensors or kit required and no major software purchase and implementation.
Our Vision AI model identifies where your guests are in your public spaces - all in real-time. This model maintains "privacy by design": no personal data is recorded. Data is anonymised on receipt and processed locally so you get the insights without infringing on your guest privacy.
We also integrate with your Building Energy Management System (BEMS) to understand the current energy usage.
All this data is made available in an easy-to-use 3D model of your hotel, available right in your browser. No fancy equipment or expensive data analysts needed - just guest insights right where you need them.