Gym Twin

Gym Twin gives hotels - for the first time - concreate data on how often, when and how your gym is used by your guests. For example, it could tell you that on average 20 guests visit your gym each day, peaking between 7-9am and that the free weights corner is used 70% of the time while the stretching mat is hardly ever used. With this data you can right-size your facility and equipment investment - and then monitor the change in usage to assess the effectiveness of your choices.

Gym Twin lets you move beyond anecdotal evidence to hard stats, enabling evidence-based decisions about your gym's future.

With real-time data, your staff can monitor equipment and space usage and proactively manage any congestion - from anywhere in your hotel. For instance, if Gym Twin detects that on a given morning the gym is unusually busy (maybe a sports team is staying at the hotel), an alert could prompt staff to open additional space (if available, like an unused conference room with some mats) or at least to inform guests. While subtle, this management can prevent guests from having a negative experience - the payoff on guest experience goes far beyond the gym.

Over time, usage trends will become clear, allowing your staff to provide recommendations to guests ("Our fitness center tends to be quietest in early afternoon") helping guests plan and have a more positive view of the amenity. Even if only 20% use it, those guests will have a smoother experience, translating to better reviews and loyalty.

Few hotel have full-time staff dedicated to their fitness facility and Gym Twin's real-time view can act as a virtual attendant for unstaffed gyms. For example, alerting staff if the facility is accessed outside of typical guest hours. This significantly mitigates the risk inherent in a 24/7 unstaffed operation.

It can also help staff track unauthorised usage - for example if it shows an occupancy of 5, but only 2 people requested access cards. This can help uphold the exclusivity of your amenity.

Guests may not always report broken equipment. Gym Twin can highlight equipment that unexpectedly isn't being used at all, alerting staff. This improves safety (no faulty equipment) and your guest experience.

Most hotels select equipment based on standardised spreadsheets or equipment sales staff recommendations. Gym Twin let's you understand what equipment mix is most popular with the specific demographic that comes to your hotel. Gym Twin can aggregate your data over your whole chain, providing detailed analysis of equipment and space usage. For example, you might find that your city-centre hotels have higher treadmill usage (guests maintaining their routine) while your resort hotels have far higher weights usage (people taking time for strength workouts).

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For hotel owners and asset managers who might question the value of a fitness center due to its low direct revenue, Gym Twin provides a way to tie the amenity to guest satisfaction metrics. It reframes the gym from a static cost center to an active part of the guest journey that can be monitored and improved.

If a hotel chain wants to experiment with new concepts (like offering personal trainer sessions for a fee), the platform can measure uptake and usage to evaluate success. Gym Twin supports innovation in hotel wellness offerings with feedback data.