Gym Twin

In your gym, every square foot counts. Gym Twin can map out the usage in the different zones (rig areas, cardio, open floor, etc) and equipment. For example, it can show that your sled track is only used for 20% of your opening hours, whereas the pull-up rig is used nearly constantly.

With the Gym Twin insights you can reconfigure your layout or class schedules. Budget is always limited, so knowing what kit your members value and what sits idle helps avoid spending thousands on little-used gear.

It can help you answer those crucial questions with confidence: "Are we under-using something we invested in? When and where is the gym most alive, and how can we get more of those moments?"

Gym Twin can track your spaces as well as your equipment. How many people actually occupy each space during each class and how intensely the space is used.

So you get a view of actual attendance, not just sign-ups. Real data on real usage will let you adjust class times. For example, the data might show a small, but growing 7am crew, showing you a real appetite for an early morning coached class. Or show your lunchtime classes have a high signup rate, but in reality a low attendance - suggesting it might be more cost effective to switch that slot to an open gym.

Gym Twin will give you the evidence you need to fine tune your programming to match member behaviour and preferences.

Your community is tight knit and passionate. So noticing early signs of disengagement is key. While Gym Twin doesn't track individual members - it supports privacy by design - it can detect usage patterns and trends. Allowing you to get early warning on changes, for example if evening usage is declining, or certain workout zones just aren't attracting the members.

With information you can act: whether it is introducing new fitness challenges, shaking up the classes or tweaking the layout.

And with Gym Twin you can then track the impact of your plans - early feedback on whether usage has picked up or you need to refine your plans further.

By tracking actual participation in your classes you can identify which of your programmes keep your members coming back. If a specialty class (say a strongman class on Saturdays) is consistently full, that success can be replicated on another day, boosting retention through varied offerings.

You can also see what areas classes aren't using, and adjust accordingly. For example, if that Saturday strongman class doesn't use your recovery zone, you could introduce a stretch class at the same time and really sweat your investment.

You run high intensity classes, which means your members are really beating on your gear. But they won't all be used equally - so why are you maintaining them like they are? With Gym Twin you can get detailed insights on what equipment is being used the most and adjust your maintenance accordingly. We typically see the most used equipment being used 5 times as much as the least used, even when looking at a single bank of identical kit.

Having actual usage data allows you to make choices such as rotating the most & least used gear, or adjusting the maintenance schedules - both routes offer ways of improving your margins and keeping your members happy - no-one enjoys finding a broken piece of kit.