Gym Twin

Gym Twin provides detailed analytical breakdown of how different demographics use your spaces and equipment - giving you an unprecedented understanding of who uses what. Use this to ensure you have the right staff and trainers to match your demographic usage.

Having real data can help drive personalised communications and design offerings around actual member behaviour - all based on real evidence.

And this isn't a one-off exercise: Gym Twin operates continuously, letting you catch trends as they emerge and respond immediately.

With detailed insights into the occupancy of your spaces, Gym Twin helps you ensure your gym never feels too crowded. Your membership system may tell you how many people are in your centre, but it can't tell you where they are. Gym Twin can! It can provide concrete data to back decisions around class scheduling, premium hours or even expanding floorspace. And once you've made your decision, Gym Twin can confirm the impact - allowing you to adjust and refine, all with real evidence, not guesswork.

Conversely, if there are times where certain equipment or spaces are being underutilised, you can see that too. Gym Twin can give you the data to justify trialling pop-up classes, social events or other incentives.

Your spaces are expensive, especially if you've introduced high cost amenities like saunas, pools and specialised studios. These are costly to run, so it is vital they're being used and appreciated.

Gym Twin's spatial analytics can track the usage of these amenities. If data reveals the sauna is rarely used after 8pm, you might close it earlier to save energy and redirect your staff to other tasks. Or if the Pilates reformer studio has low occupancy except on weekends, you could repurpose it part-time (maybe as a meditation room on weekdays).

On the flip side, if an amenity is hugely popular, that’s a cue to invest more in it or create spin-off offerings. Data-driven decisions ensure every premium amenity either pulls its weight or is improved.

Even if you're offering the latest and the best, you still need to justify expensive investments. The Gym Twin provides you the usage numbers you need. For example, if you're looking at refreshing a set of powered cardio equipment, you can choose the equipment numbers and mix based on what your members are actually using, not what the salesperson would like you to buy.

By constantly tracking usage across all your equipment and spaces, Gym Twin lets you see trends as they emerge - for example, spotting that the use of your functional spaces have grown steadily over the last year, helping justify dedicating more space and keeping your members engaged.

It reduces the risks associated with investing based on "gut instinct" or hunches. Gym Twin helps ensure that every capital improvment truely responds to member usage patterns - directly improving your ROI and member satisfaction.

Your members appreciate when you leverage tech in a subtle, service-orientated way. Gym Twin requires no additional card swipes, sensors or black boxes - it just works quietly in the background. And your members will appreciate the benefits it yields, the benefits they feel: equipment always available, spaces available in the classes they prefer - their club just seeming to know what they're now interested in.

The Gym Twin is private-by-design (anonymising data, not storing personally identifiable information) ensuring that even high-profile members are not personally tracked or identified.