Gym Twin

Gym Twin for Leisure Centres

Most leisure centres are facing an extraordinary financial crises - how do you do more (or at least the same) with less? Without insights into how your centre is used it can be challenging to make the right investment decisions. Gym Twin changes all that with detailed insights into how your members use your spaces and equipment. It provides an understanding of what services are most valued by which demographic and gives you the data to demonstrate broad demographic and social outcomes.

Gym Twin has helped us fill in the blanks, giving us the full picture how our centre is used. Our team is now all on the same page as we can operate more like a data driven business while still upholding our mission.

Steve Ward, CEO, Newport Live

Maximise Use

Gym Twin shows you exactly how your spaces are used - a shift from gut feel, anecdotal evidence and guesswork to real data. It can display heat maps of a fitness center or sports hall usage throughout the day. This allows you to identify underused slots or areas and take action. It gives you the hard numbers of who is using what, and when.

For example, you could see that your Group Ex spaces sit mostly empty throughout the afternoon, giving you the data needed to plan new community classes. On the flip side, if the free weights area is constantly full from 3pm, it can justify purchasing more equipment or expanding the space.

Gym Twin gives you the insights to understand what your community actually wants, not what your team is assuming they want.

Demonstrate Impact

Having hard data on actual space utilisation with age and gender demographic breakdowns allows you to create reports that demonstrate social inclusion and community goals. Gym Twin includes built-in AI-driven analytics allowing you to create insights and reports, allowing you to back up funding bids with data proving community engagement.

‍

Improve Efficiency

Gym Twin provides real time monitoring that allows you to understand and improve day-to-day efficiency. Managers can see live occupancy in different zones (gym, studio, liesure spaces) on an easy-to-use dashboard. This enables dynamic staff allocation - if the gym is unusually busy while the sports hall is empty, staff can be redeployed to help members.

Machines that suddenly have zero usage can be a red flag that its broken, or may be intimidating to new members. At TwinLabs we have seen the usage between machines, especially cardio machines, can vary by as much at 500%. With real data, your team can choose to rotate out heavily used equipment or identify what might need servicing sooner - moving from reactive to preventative maintenance. This preempts breakdowns, keeping facilities open and safe more consistently.

Enhance Member Experience

While your focus is on broad community access, member satisfaction is still important for retention of paying members and overall participation. Gym Twin can help that experience, highlighting if certain times are crowded and allowing you to consider introducing off-peak incentives, adding additional classes at peak periods and adjusting staffing levels to match real demand. The result? Members feel more comfortable and have access to equipment – improving satisfaction and retention.

Some larger centres can have many, complex spaces and a real-time view of occupancy allows your team to manage everyones safety more effectively. - for example, ensuring members aren't left along even in less-used spaces or that occupancy doesn't exceed safe limits.

Privacy-first Analytics

Gym Twin provides these insights without infringing privacy. Our privacy-first design means all data is anonymised and aggregated - giving you the insights without infringing your members' privacy. Public operators are rightly cautious about new tech, but the Gym Twin was built with GDPR in mind. This means a leisure trust can adopt the platform without violating data protection rules - usually a critical requirement for council approval.

How does it work?

The TwinLabs.ai Gym Twin solution plugs directly into your existing CCTV setup. No new sensors or kit required.

Our Vision AI model identifies where your members are in your gym - all in real-time. This model maintains "privacy by design": no personal data is recorded. Data is anonymised on receipt and processed locally so you get the insights without infringing on your member privacy.

We also integrate with your gym management and access control systems to understand the current demographic mix in your gym. Throw in some complex maths and we can give you a breakdown of how your specific demographics use your spaces and equipment.

All this data is made available in an easy-to-use 3D model of your gym, available right in your browser. No fancy equipment or expensive data analysts needed - just member insights right where you need them.