Hotel Twin
Hotel Twin for Full Service Hotels
Deliver flawless experiences - even with leaner teams
Anticipate busy times, automate alerts, and ensure your team is always one step ahead of the guest. By aligning staffing with real guest movement across your property, Hotel Twin helps reduce idle labor during quiet periods and avoids costly over-preparation during peak surges.
The Hotel Twin provides detailed, easy to understand heatmaps on where your busy times and places are, so you can ensure you have the right people in the right place.
A real time view of occupancy across your hotel ensures your team know exactly where they need to be, to offer superior service. No more guessing or "tiger teams" to rush to the current crisis, but
Protect your 5-star reputation from surprise breakdowns
Your Building Energy Management System (BEMS) may tell you where you've got an issue, but only the hotel twin can show you on a map - alongside your guest data. The Hotel Twin brings all this data together on a single 3D map of your hotel, providing everyone from your staff, service engineers and external contracts absolute clarity on where the issues are.
This proactive maintenance view reduces unnecessary call-outs, improves coordination with contractors, and helps extend the life of your most expensive systems — reducing the burden of emergency repairs on your budget.
Further, the historical analytics allows you to see clusters of issues over time, helping identify the root cause of persistent maintenance issues.
Get space utilisation insights that drive revenue
See exactly how your lounges, spas, restaurants and meeting spaces are used - and where you can unlock more value.
Your guests vote with their feet! They tell you clearly what services they value most and the Hotel Twin let's you see what they really value. No more anecdotes or trying to make critical business decisions based on gut instinct - use real data on real guest behaviour.
The Hotel Twin also lets you understand under-utilised spaces helping you ensure every square foot is production, from optimising conference room bookings to re-designing or repurposing seldom-used lounges.
Understanding which premium spaces go unused during key hours allows you to reduce cleaning frequency, lower HVAC usage, and focus operational spend on high-impact zones.
Align service to real guest behaviour
Understand when and how guests use your property to better schedule staffing, amenities, and services. Hotel Twin captures real demand, allowing you to optimise your most expensive resource based on real data, not guesswork.
By providing 24/7 monitoring, the Hotel Twin provides short feedback loops, meaning you can continuously adjust staffing, amenities and offers to align with the actual guest usage patterns rather than assumptions.
Historical Analytics and Benchmarking
The platform retains historical performance data and, importantly, can benchmark metrics against industry or market norms. For a luxury hotel, this means seeing how their amenity utilisation or energy use compares to peers.
The Hotel Twin industry-level insights (e.g. typical utilisation rates) provide valuable context.
You can now validate ROI on initiatives – for instance, checking if a new rooftop bar is getting the expected usage – and make informed investment decisions based on hard data rather than anecdotes. An AI “copilot” assistant is available to query this data in plain language, making analytics accessible without a dedicated data team
How it works
The TwinLabs.ai Hotel Twin solution plugs directly into your existing CCTV and Building Energy Management setup. No new sensors or kit required.
Our Vision AI model identifies where your guests are in your public spaces - all in real-time. This model maintains "privacy by design": no personal data is recorded. Data is anonymised on receipt and processed locally so you get the insights without infringing on your guest privacy.
We also integrate with your Building Energy Management System (BEMS) to understand the current energy usage.
All this data is made available in an easy-to-use 3D model of your hotel, available right in your browser. No fancy equipment or expensive data analysts needed - just guest insights right where you need them.