Hotel Twin
Midscale and Budget Hotel Chains
Lean staffing optimisation
Align check-in patterns, breakfast rushes and housekeeping cycles to real guest flow. By capturing real data on where and when your guests spend their time, you can make staffing decisions based on data, not guesswork. The Hotel Twin makes it easy to see when the peak times are for each of your amenities, so staff levels and staff allocations can be optimised.
When viewed across a whole portfolio of hotels, this data can be used to set staffing guidelines -all based on actual utilisation rather than rough benchmarks.
This data-driven approach to staffing ensures efficiency doesn't undermine the guest experience. This ensures that staff hours are aligned to real activity, not outdated schedules - reducing excess payroll hours chain-wide without affecting guest service.
Portfolio-wide quality control
With tens to hundred of properties, it is crucial to spot issues early. Hotel Twin can act as an automated auditing tool, benchmarking each hotel on key operational metrics around the guest experience. By ranking and comparing different hotels in the portfolio on efficiency and usage metrics the Hotel Twin makes it easier to spot high performers and outliers.
Through 24/7 data collection, the feedback loops can be fast with the effect of changes visible straight away.
Early detection of inefficiencies means you can intervene before small issues grow into high-cost fixes. or before one underperforming hotel drags down your entire portfolio’s margin.
Energy management at scale
With energy being a top cost driver, the Hotel Twin can significantly help reduce wastage. Through integration with your Building Energy Management System (BEMS) the Hotel Twin can provide insights on energy use by amenity across the whole portfolio. When linked with occupancy data, the platform provides crucial insights and helps identify opportunities for significant cost savings.
Spot where HVAC usage doesn’t match guest patterns - so you can adjust settings, reduce runtime, and eliminate unnoticed energy waste.
Agility in Adapting to Market Trends
The granular data provided by Hotel Twin allows chains to see and adapt to trends more rapidly. For example, if the data shows that a growing number of guests are using co-working space in the reception (inferred from long stays in reception seats), the chain can decide to create a small “work zone”.
The digital twin basically provides early warning signals for changes in guest behavior – something that chains can respond to much faster than waiting for quarterly reports or lagging indicators.
Make every square meter pay off
Track underused spaces and adjust layouts to better serve guests. The Hotel Twin tracks which areas are consistently underutilised versus overutilised. This allows you to make data driven decisions on the best allocation of space for your specific demographic.
The Hotel Twin can help identify under-utilised amenities, both at an individual hotel level, but also at a portfolio level, providing data-driven targets for optimisation.
In fact, the Hotel Twin's spatial intelligence can reveal “hidden” usage, like members using an open reception corner as a casual meeting spot, indicating where the hotel might officially support a function (e.g. set up a proper seating area or a coffee station).
By ensuring every area in the property is put to its best use, the management team can squeeze more revenue out of the same square footage.
The TwinLabs.ai Hotel Twin solution plugs directly into your existing CCTV, Building Energy Management and Access Control setups. No new sensors or kit required and no major software purchase and implementation.
Our Vision AI model identifies where your guests are in your public spaces - all in real-time. This model maintains "privacy by design": no personal data is recorded. Data is anonymised on receipt and processed locally so you get the insights without infringing on your guest privacy.
We also integrate with your Building Energy Management System (BEMS) to understand the current energy usage.
All this data is made available in an easy-to-use 3D model of your hotel, available right in your browser. No fancy equipment or expensive data analysts needed - just guest insights right where you need them.